The Colombia and Caribbean Working Groups invite you to "Tourism and the Commodification of Blackness in the Colombian Caribbean During the Twentieth Century" with Orlando Deavila Pertuz, of the International Institute of Caribbean Studies, Universidad de Cartagena, Colombia.
Following the mid-twentieth century, Cartagena sought to become an international tourist destination. At first, national and local authorities rebranded Cartagena as a Spanish city frozen in time. Yet, as the city came to compete with other destinations across the Caribbean, they began representing Cartagena as a tropical and culturally and racially diverse site. As the city embraced this tropical picturesque through travel, literature, tourist guides, and brochures, blackness became a commodity. Broadly, this presentation discusses the politics of racial identity, racial segregation in urban contexts, and tourism representation in modern Colombia.
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